As part of enterprise festival week I attended two events, these were the marketing industry panel and the graduate industry panel, these events were important to attend in relation to one of the assignment. The marketing industry panel was the one I found the most interesting as various companies such as Media com, Millward Brown, Burson marsteller, rapp and Billets the provided an insight on the role of advertising in the 21st century and the role of their own company plays in relation to advertising, it was amazing what they do and I was really surprised how the university managed to get these companies such as Mediacom, Millward Brown and rapp were the companies that stood out to me. The discussions at the marketing communication event explained what the role of marketing communications performs for the 21st century businesses, the discussion lead to how consumers are not aware of advertisement through TV advertising compared to the past especially as most consumers are being directed to social networking sites such as Facebook, twitter and MySpace where they are targeted by online advertisement. However consumers do consume advertising as long as there is a relevance and value to the advertisement, consumers are needed as they create brands, it’s their loyalty to the brand that builds a relationship and produces the brand. The role of marketing communications is to build a brand on a life stage, as well as publicising the brand and consumers interacting with the brand.
Kotler and Armstrong (2004, p.468) define marketing communication as the process of presenting an integrated set of stimuli to a market target with the aim of gaining a desired set of responses setting up ways to receive, interpret and act on messages from the market to modify present company messages and identify new communications opportunities. (Lancaster and Reynolds 2005, P.185)
The role of marketing communications performs for the 21st century is targeting and interacting with consumers using one or more media such as newspapers, billboards, internet and anything that provides a role of communication for brand and marketing messages.
The graduate industry panel was kind of useful, but I think that only because I arrived late and had to pick up from anywhere, so at that point I was slightly confused on what was going on but from what i heard the discussion was based on how the job role that we choose toapply to the activities of the job role, this will be applying real life experiences as relevance matters.
There was a third event I had chosen to attend it was a 24 hour challenge, I was really looking forward to it, it was a challenge of creating an advert in 24 hours but was cancelled because not many people turned up.
Sunday 20 December 2009
Thursday 10 December 2009
Personality and self concept
Personality:
There are many ways in which personality types can be encouraged by, this may be through nature, nurture the way we have been raised on the basis of the people and what type of environment, personality types may also be encouraged through our peers on the type of people we socialise with or the birth order depending on what birth order being the oldest, to the middle and the youngest child within the family this can also determine the type of personality.
Myer Briggs simpson character:
I had taken a personality test on the following link, http://www.mypersonality.info/personality-types/ the test provided me with results of my personality to be a ESFJ - Supporter
Self concept:
Self concept is how we think about and evaluate ourselves. To be aware of oneself is to have a concept of oneself.
The term self-concept is a general term used to refer to how someone thinks about or perceives themselves.
Source: http://www.simplypsychology.pwp.blueyonder.co.uk/self-concept.html
Self Image-
Self image is also known as self concept its based on What you think you look like?How you see your personality? What kind of person you think you are? What you believe others think of you? How much you like yourself or you think others like you etc. So its based on the way you see yourself and the way you think others see you as.
Source: http://www.more-selfesteem.com/selfimage.htm
This image shows how this female may have an image of herself.
Self Esteem -
Self Esteem is how you feel about yourself. Self esteem and image are closely connected because if you have a poor opinion of yourself your self esteem will be low.
Source: http://www.more-selfesteem.com/selfimage.htm
Below are images which are examples of how there are people who have self esteem issues and neccessary dont have faith in themselves and so put themselves down by stating their bad points.
This is an advertising campaign created by dove in order to encourage individuals to be proud and happy with themselves and the way they are.
Advertisements targeting children:
There are many ways in which personality types can be encouraged by, this may be through nature, nurture the way we have been raised on the basis of the people and what type of environment, personality types may also be encouraged through our peers on the type of people we socialise with or the birth order depending on what birth order being the oldest, to the middle and the youngest child within the family this can also determine the type of personality.
Myer Briggs simpson character:
I had taken a personality test on the following link, http://www.mypersonality.info/personality-types/ the test provided me with results of my personality to be a ESFJ - Supporter
My personality type shows how I am Ned flanders, the 'annoying' simpsons character, and so the test showed my personality strengths being a warm hearted individual having value relationships, and being customer focused with the ability to bring out the best of people The weaknesses of my personality is that I can be self-sacrificing and may not pay enough attention to my own needs
Self concept:
Self concept is how we think about and evaluate ourselves. To be aware of oneself is to have a concept of oneself.
The term self-concept is a general term used to refer to how someone thinks about or perceives themselves.
Source: http://www.simplypsychology.pwp.blueyonder.co.uk/self-concept.html
Self Image-
Self image is also known as self concept its based on What you think you look like?How you see your personality? What kind of person you think you are? What you believe others think of you? How much you like yourself or you think others like you etc. So its based on the way you see yourself and the way you think others see you as.
Source: http://www.more-selfesteem.com/selfimage.htm
This image shows how this female may have an image of herself.
Self Esteem -
Self Esteem is how you feel about yourself. Self esteem and image are closely connected because if you have a poor opinion of yourself your self esteem will be low.
Source: http://www.more-selfesteem.com/selfimage.htm
Below are images which are examples of how there are people who have self esteem issues and neccessary dont have faith in themselves and so put themselves down by stating their bad points.
This is an advertising campaign created by dove in order to encourage individuals to be proud and happy with themselves and the way they are.
Advertisements which appeal to hedonism:
Hedonism is pleasure seeking this is ways individuals may seek enjoyment, an example of this is a advert below which shows a female indulging in a galaxy chocolate having hidden it from others shows the enjoyment on having it all to herself.
Hedonism is pleasure seeking this is ways individuals may seek enjoyment, an example of this is a advert below which shows a female indulging in a galaxy chocolate having hidden it from others shows the enjoyment on having it all to herself.
Advertisements targeting children:
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