Enterprise week activities!

As part of enterprise festival week I attended two events, these were the marketing industry panel and the graduate industry panel, these events were important to attend in relation to one of the assignment. The marketing industry panel was the one I found the most interesting as various companies such as Media com, Millward Brown, Burson marsteller, rapp and Billets the provided an insight on the role of advertising in the 21st century and the role of their own company plays in relation to advertising, it was amazing what they do and I was really surprised how the university managed to get these companies such as Mediacom, Millward Brown and rapp were the companies that stood out to me. The discussions at the marketing communication event explained what the role of marketing communications performs for the 21st century businesses, the discussion lead to how consumers are not aware of advertisement through TV advertising compared to the past especially as most consumers are being directed to social networking sites such as Facebook, twitter and MySpace where they are targeted by online advertisement. However consumers do consume advertising as long as there is a relevance and value to the advertisement, consumers are needed as they create brands, it’s their loyalty to the brand that builds a relationship and produces the brand. The role of marketing communications is to build a brand on a life stage, as well as publicising the brand and consumers interacting with the brand.

Kotler and Armstrong (2004, p.468) define marketing communication as the process of presenting an integrated set of stimuli to a market target with the aim of gaining a desired set of responses setting up ways to receive, interpret and act on messages from the market to modify present company messages and identify new communications opportunities. (Lancaster and Reynolds 2005, P.185)


The role of marketing communications performs for the 21st century is targeting and interacting with consumers using one or more media such as newspapers, billboards, internet and anything that provides a role of communication for brand and marketing messages.


The graduate industry panel was kind of useful, but I think that only because I arrived late and had to pick up from anywhere, so at that point I was slightly confused on what was going on but from what i heard the discussion was based on how the job role that we choose toapply to the activities of the job role, this will be applying real life experiences as relevance matters.



There was a third event I had chosen to attend it was a 24 hour challenge, I was really looking forward to it, it was a challenge of creating an advert in 24 hours but was cancelled because not many people turned up.