Dont judge a book by its cover!

The First lecture based on understanding the customer,started off with a discussion on what attracts the customers into purchasing a book, the things which may attract the customers to a book may be the look of the book e.g Pictures or the title which may attract them due to what its called, and even some may be interested by the small description of the book explained at the back, in order to see what it is as that may attract the customers to a book we did an activity in which we looked at two different covers of the books the first cover showed just a few images without the title and what we think the book may be and who we think it may be aimed at we looked at the colours and the images, the colour red indicated either a story of love or murder and something quite dark, we were then shown another book cover which shows a nice car of a female stepping out of a car this indicates a mystery of the book which shows theres some mystery about the person stepping out of the car which gets you thinking whats it about, the graphic was also more updated then the first book, we were asked which one we were attracted to reading an most people said that the second book held more mystery and was more attractive we were then told that infact they were the same book but the first book cover was the older version of the 90's and the second book cover was a newer version. Both book covers was the book of the bonfire of the vanities.

Cover 1 shows the 90's versions of the book the bonfire of the vanities, the book was aimed at men. whereas the newer version cover 2 was created to aim at the female

Cover 1:


Cover 2:



If your not really a book reader than you have an option of the movie,thats right they even have a movie of bonfire of the vanities. Below shows an image of the movie, so if your a fan of tom hanks, bruce willis and melanie griffith then theres your option.


So which one appeals to you?
I find that cover 2 appeals to me, but I wouldnt mind seeing the movie though.

The second activity we had done was based on understanding the customer in a way by steoreotyping we drew a shape an in that shape we were writing things about ourselves minusing the name we had written down things like age, gender, where were from, whats our favourites such as colour, pet, band, song our hobbies, and things like what would we spend a million pounds on after that we switched our papers an we had to think who we think the person may be and what type of person they are,this involved stereotyping one another. I never guessed the persons one I had, if I went back now I would guess it correctly.