Perception

Perception represents the way in which individuals analyse, interpret and make sense of incoming information, and this is affected by personality, experience and mood.
Source: Brassington and Pettitt 2006, P.118


Solomon et al explain 'Perception as the process by which stimuli are selected, organized and interpreted. Sensation is a way we process data, referring to sensory receptors like eyes, ears, nose, mouth and fingers to such basic stimuli as light, colour and sound.


I cant really say much seeing as these definitions say it all but Id say perception is the way the individual  make sense and creates a meaning of the information they choose to recieve, its the way the individual wishess to obtain and use that information in the way they want and know.

This diagram shows the influences we have on how were perceived this could be because of what we think, what we say and what we do indicates to others how we may be.

Looking at this image what do you see?

If you see two types of images don't be scared because thats the whole point of it, if you only see one well there's nothing I can really say but apart from STOP trying to make sense of it from one view. This image can be perceived in two different ways, one way being a vase in the middle and the second looking like there is two faces on the side, I noticed both!

Do you think the lines are straight?

The answer is its straight,well if you said they slope don't worry there's nothing wrong with your eyes because this image was created to make it look like that by using stripes to have an effect of it sloping. These images are examples of how information can be intepreted in different ways depending on the way the individual chooses to do so, but everyone has a way of analysing information in their own way.


The perceptual process is made up three stages this includes sensation, attention and interpretation this is based on the process of perception. The stages involved in selecting and interpreting stimuli.
Source: (Solomon et al 2006, P.36)

Using senses to view advertisements:
As explained before how we use our sensory receptors to view advertisements, below are examples how this works.

Touch:
This advert automatically indicates a skin care advert as it uses fingers as a sense of touch.

Eyes:
This just attract eye sight because of the actions of the image the print advert has created the consumer then trys to intepret what it means, providing a quote at the bottom which then allows the consumer to make sense of it.

Ears:
This advert is a T-mobile advert trying to grab the consumers attention with the type of music, it also appeals to sense of eyes as once the consumer starts watching the advert they just wonder whats going on what is this advert as there is a range of dance movements going on through out the advert.



Taste:
This video is advert of magnum ice cream trying to aim at consumers sensory receptor taste as they go in too more depth about the taste of the product showing images to make it appealing to consumers taste buds.




Smell:
This print advert is aiming at the consumers sense receptors smell, as the image indicates the apples scent is used for the perfume.

Here is a link on a more depth discussion on perception - http://www.sapdesignguild.org/resources/optical_illusions/intro_definition.html