Values and involvement

In lecture we did an activity this would say how we perceive ourselves we were told to rank the following animals in order of personal preference

Lion

Dog

Parrot

Elephant

Kahle suggest a list of values which are personal preferences to each individual.

1.Self Respect

2. Excitement

3. Being Well Respected

4. Self-fulfillment

5. Sense of accomplishment

6. Warm relationship with others

7. Security

8. Fun and enjoyment

9. Sense of belonging




Values:
Values to me means belief and what you have been taught this could be from family based on culture. Solomon explains values as a belief about some desirable end state that transcends specific situations and guides selection of behaviour.

Involvement:
Involvement is an individuals perceived relevance of the product, an advertisement or purchase situation based on their inherent needs, values, and interests. The following allows them to have an involvement.




Timeline- The Key events that made an Impact

Here is a timeline of the key events that made an impact on me.


VALS Results:
The test showed my primary Vals type to be an Experiencer, they are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff

Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities

The test also showed my secondary type to be a striver, Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many Strivers see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.

Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy. As consumers, they are as impulsive as their financial circumstance will allow.

These are the results of the second time I did the test because it don't really agree with the results but i thought it might change but the the outcome was still experience and striver, so I got the same results so I decided to accept it there's no point in being in denial.