Age subculture, I never knew there was actually groups that business target on their age, well I kind of new but you'd never imagine that there was group like that with names, so companies target different age groups this is known as generational marketing.
The method of marketing to a specific generation is affecting the products and services are sold and promoted. Each generation have their own characteristics, therefore generations are categorized in order to market to them.
Generational Marketing is based on an understanding for marketers on what is associated with the different generations and how those generations interact with each other to be able to cater to the generation when it comes to products and services. Generational marketing says that the generation in which people are born significantly influences who they are, what they believe, what their values are, life skills, and ultimately, what they buy. Individuals placed in a category Members of a generation share the experiences of their formative years, including cultural, economic, global, political, and technological influences.
Source: http://www.brandeo.com/Generational%20Marketing
There are four popular generational categories that most marketers tend to focus on, they include:
1.Millenials or Generation 2001ers, born after 1980
3.Baby Boomers born between 1946 and 1964
4.Mature Citizens born between 1909 and 1945
No comments:
Post a Comment